I’m an Internet Markter in training, so I’m no expert yet. However, I even know this is a DUMB question!! SEO is the single most important thing you can do to market your company …. bar-none! And it is only going to get more important as we move further into the 21st century. People are Googling for everything and not really paying much attention to other advertising, marketing or directories. When was the last time you picked up a phone book? OK, I picked one up to get it off my stoop and give it to my father in-law! I haven’t used one to find a company for 10 years. SEO is a pretty analytical endeavor. Having been a hard-core engineer and a marketing manager, I see this as a cross between the two. It’s a technical marketing job. You have to be creative and understand marketing to your target audience and how to put whole sentences together AND you have to be technical enough to learn new tools and technologies easily to work your SEO and analyze the results. It’s similar to performance modding a car (Mustang for me). You add this, tweak that and tune this. But, then you have to test and analyze the results. Seems that Analysis is the most important thing to do in the SEO world. That’s all for now folks!
Cheers,
Joe
